“WHFY---We’re Here For You.”
“All you need to know, from
our heart to yours.”
“Channel 8 is on your side.”
The implication is, “We’re not sure whose side those people over on channel 6 are on, but we’re on your side.”
The news anchors visit area schools and read to children, run in community fund-raisers and volunteer at the local food bank. Over time, as they join you each evening for supper and you listen to their pleasant banter about the weather and (whenever a cow makes news) their “udderly groan-worthy cow puns,” the anchors, let’s call them Tyler and Margaret, begin to feel like family---they become Uncle Ty and Aunt Margie. You’re comfortable with them. You kick off your shoes in their presence and they’re never bothered by it. You read the paper while they’re talking, and they’re not offended. Compared to other relatives, they have unique advantages. You don’t have to remember their birthdays. They never ask if they can crash on your sofa bed for a few days, or if you would co-sign a loan for them. They’re on your side. You can count on them. They’re your Channel 8 family.
Then one evening you turn on the news and Aunt Margie is gone.
Uncle Ty says, “Tonight we want to introduce you to our new co-anchor, Beverly Simpson.”
You’re thinking, “But where’s Aunt Margie?” She’s just gone, and she left no forwarding address. Beverly is here now, in Aunt Margie’s chair.
“What do you mean she’s gone? She had dinner with us five nights a week. She was on our side, heart to heart---we were close; we were family.”
“Forget Aunt Margie; Beverly is your new aunt now. She can banter about the weather too, and she has some cow puns you haven’t heard. Yes, she mispronounces some of the names of nearby towns, but she’ll catch on. She’s personable. They loved her in Savannah.”
“But I miss Aunt Margie.”
“You have to forget Aunt Margie. Yes, she was a good co-anchor. That’s why she was recruited to a larger market, but there’s a new aunt on your side.”
Then one day you’re in Cincinnati. You turn on the local news, and it’s Aunt Margie! You want to tell her you’re there. You speak to the TV. “Aunt Margie, it’s me, from Richmond.” But she’s moved on. She has a new family. She’s on their side now!